How is the stock rebate calculated?

Stock Back is calculated based on our SEC Qualified Offering price - currently $0.18 per share. When you get 1% stock back on a $100 purchase, you'll earn 5.56 shares. We've issued and transferred 5,744,627 shares to members, and members have earned another 15,509,164 shares. 

$0.18/share is the current price at which iConsumer sells shares as part of our SEC Qualified Offering. See latest SEC Filings here.
This is not the same as the market value - which changes when the public buys/sells on the OTCQB.